Established in 1998, Shanghai Royal Lifestyle Co., Ltd is a professional company focusing on design, production and marketing of high quality plush toys, nursery items and home décors.

ROYAL has built up a well-furnished R&D center with a professional design team with exquisite sense. Our classic color WHITE, BEIGE&GREY are world popular. Focusing on developing unique & high quality products, we guarantee to provide our customers with reasonable price and best service. Our design team specializes in bringing customer’s concepts into our products. We can transform any character into a stuffed toy according to your design and requirements.

We assure that every item of our products stands for high quality. The strict quality control system on product safety makes ROYAL win greatest success in Europe. All of our products are in conformity with EU standards and all main standards world widely.

After more than 15 years’ operation, ROYAL is becoming one of the top choices of those big brands in plush toys and nursery items, such as QUAX, INTERLEX, KID, PAUL SIMITH, ZARA HOME and etc.

We sincerely hope to become your trusted paterner.